How Instagram’s new Subscriptions could enhance your brand
Learn how your brand could benefit from monetisation and greater audience reach on Instagram
How Instagram’s new Subscriber features could uplift your wellness brand
Earlier this year, Instagram introduced Instagram Subscriptions - a tool for creators to develop deeper connections with their most engaged followers and grow their income through exclusive content. At the moment, it’s just an invite-only feature, but an Instagram-wide rollout has been rumoured.
It seems like a magical opportunity to build your brand and connect with audiences worldwide! We’re still waiting to hear exactly what the roll out of this new feature will look like, but let’s dive into what we do know already…
What is it exactly?
With Instagram Subscriptions, your most engaged customers and audiences can pay a monthly fee to gain access to a private Subscriber community. These subscribers will earn a shiny purple badge next to their Instagram name that sticks out in comments and DMs. Non-subscribers can see this splash of colour and may wonder what they’re missing out on - which is all the more incentive for them to subscribe!
As a creator or brand, you’d be able to offer personalised and exclusive content to this VIP group, all while earning recurring monthly income. While we know that all your Instagram work is premium content, this new model allows you to create something truly special and a bit different to the content everyone can see. This will keep audiences engaged and lets them better connect with the unique product or service you have to offer.
Think exclusive classes, Q&A sessions, chats that connect subscribers with other subscribers and greater overall transparency! The opportunities are endless and the benefits for your brand are invaluable.
The new Subscriber features will likely include:
The new exclusive chats feature allows you to build an active community of people that are personally engaging with you and your brand, services or content. It’s a chat that connects up to 30 people at any one time where you can provide behind-the-scenes insight, ask your audience questions, answer pressing questions and build rapport as you discuss anything really!
These Subscriber chats can be as professional or casual as you like depending on the personality of you and your brand. They end 24 hours after they are created, which encourages viewers to engage with your content straight away and means your content will always be up-to-date.
Exclusive posts and reels
With Subscriptions, you’ll be able to create content that only your subscribers can access. Again, it’s truly up to you what you post, but it’s an incredible opportunity to share a bit more of a personal insight into what you do or provide paying fans more of what your brand offers. Say you are a Pilates teacher or a Yoga studio owner, you may use this to post movement routines or wellness tips that go a bit deeper than your public posts.
One of the best parts of this addition is that once someone subscribes, they are able to scroll back through your profile and access all the exclusive content they may have missed! That way you can build a huge library of content for your audience, without having to set up your own platform.
A Subscriber tab on your Instagram profile
Once you start offering subscriptions, you’ll gain an exclusive tab that sits front and centre on your profile page. This gives subscribers one easy place to access all the exclusive content you’ve created and potential subscribers something to be envious of. You’ll even be able to create personalised welcome messages to new subscribers.
How to gain access to Instagram Subscriptions
For now, these exclusive features are, funnily enough, quite exclusive. It’s an invite-only feature that is currently being offered to some of the biggest names on Instagram, but it sounds like it won’t be long before you and I can benefit too. I can’t wait!
Whatever happens, it’s just amazing to see how valuable Instagram can be for the success of your wellness vision and shows the importance of building your social media following. The better you become at interacting with potential consumers and creating a profile that gets people interested, you can reap the benefits and see your brand and image sparkle.
Get in touch with me today to discuss the next move for your inspiring idea today ✨
Caro x
