Three ways you can use SEO to grow your brand on social media
Using SEO to grow your brand on social media
Versatility, adaptability and flexibility are words you hear time and time again in the conscious brand space. Naturally, they’re rooted in its practices, approaches and outcomes. It’s a sign that even with an internet and social media landscape always evolving, your brand can thrive and ride the waves of change with confidence!
Today, we’ll be applying the theme of elasticity to the social media realm to explore the world of search engine optimisation (SEO), specifically on Instagram. At the core of modern online marketing and presence, SEO can help your vision engage the widest audiences and stay ahead of the pack.
Together, let’s learn about SEO and how you can balance its techy requirements with your unique personality and offerings.
But first, what is SEO?
Search engine optimisation involves writing and sharing content that ranks your online profile or website higher in search algorithms. This can maximise your reach and engage audiences that are not already interacting with your content.
The power mainly lies within the words you post. There are certain keywords or phrases that are searched more than others, so when your content aligns with these things they’ll likely appear higher in searches.
With almost every social media platform having search capabilities, there are ranking algorithms going on everywhere. That’s why it’s super important to understand the weight of every word you post! With a bit of educated research you can dive into trending terminology within your brand’s space and use them to climb the discovery ladder.
Three ways to increase social media SEO and grow your conscious brand
1.Include keywords
As touched on before, the inclusion of trending keywords and phrases underline the best optimised posts and profiles. These terms can be included in post captions, profile biographies, usernames and hashtags with the more boxes ticked equalling more search spotlight.
These keywords can be extremely specific (think: pre-natal yoga poses) or not at all (pilates). They’re also ever-changing as trends ebb and flow. This week’s trendings phrases very rarely crossover those of the next.
So, how do you find the trends? What do you post?
Study popular social posts, topics and searches within your industry space
Note trending hashtags
Find common themes and words across your explore page
Capitalise on search suggestions
Condense what your brand offers into keywords and hashtags - slot them in
Implement SEO tools and programs like Semrush to do the work for you
2.Increase your post accessibility
Post accessibility involves making your posts and profile more interactive for everyone - impairments and all. Not only will this extend your reach to more people that will benefit from your inspiring vision, you’ll also add more keywords and phrases to each post that will be considered by the algorithm.
The best way to do this is to caption your videos with a run-down of the visual content or do the same in the Alt-Text feature. This translates your visually exclusive content into words that can be read aloud or checked against, giving individuals that are hard of sight or hearing to get involved with what your brand has to offer. Plus, it simply engages more senses - reading, listening, watching, comprehending - it makes your posts more memorable!
For example:
Tara and Ellen chat about the Balasana yoga pose (Child’s Pose) on two yoga mats side-by-side. They say it's a gentle stretch for the back, hips, thighs, and ankles with the potential to relieve back pain.
3.Establish accounts across multiple social media platforms
To boost the weight of your SEO measures and your overall online presence, you might want to establish your personality and brand across a few platforms.
Instagram
Facebook
Tik Tok
LinkedIn
Pinterest